S a r a K e e n a n
"OFTEN THE INTERNET IS YOUR BUSINESS' FIRST IMPRESSION"
The Story, Morning Glory
I hold degrees in Business, Business Management and Political Science. While I minored in Marketing as well as Advertising my true knowledge of it came from trial and error mixed with necessity.
As a partner in a new restaurant it felt like the funds were not present to invest in an agency and frankly I didn't feel anyone could execute my vision as well as I could.
I wish that I had understood the importance of a strong brand in concert with a striking logo years before I actually had. I truly believe that my lack of knowledge and trust in outside assitance hurt me in the beginning. Had I realized then the value in a start-up investment, I would have saved wasted dollars on ineffective marketing campaigns and become more successful faster.
Learn from my mistakes.
Why consult and design for other businesses when you have a successful one of your own? Quite frankly, because I love it!
I love getting involved in an industry that I am not familar with, learning how different customer bases think and applying basic design and advertising principles to them while allowing them to be what they need to be.
I do not look at a salon and apply restaurant marketing ideas, they won't work - but I do take my personal knowledge of owning a business and dealing with customers and bills and purveyors and apply it in a way that maybe a business owner hasn't thought of yet.
And believe me, I learn more and more from each business owner I've worked with. Web platforms I've never tried, printing companies, marketing gimics, you name it and I try to absorb it.